Notes · Research & Reflection

Research 4.4

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From what I’ve seen and from the examples I collected I believe spacing between columns and regular breaks make it easier to read. If the words create a block of continues text then it can be difficult to read. A clean simple font is needed for legibility.

Images help the balance found on the page and if no image present then just empty white space or even a shape behind some text can create tension and the interest to carry on reading. Having the page split with different columns is also effective so for example the top half of the page has 2 columns and the bottoms half has 3 columns. A good size margin is also important to border the entire page and help creates focus. Colour and bold headings can also help the overall read.

I think when creating a layout, it needs to be designed like any other design, considering white space, tension, contrast, etc. The words on a page need to create a flow and need to differentiate itself from the sentence above or the paragraph before it. Symmetry and rigidness can cause boredom and a good example to compare is an article with 3 symmetrical columns compared with an article with 3 columns but with descending heights due to an image on the page.

I think the skill is in pulling back and taking in the page as a whole, noticing to where the eye leads and what shapes are created through the blocks of text.

Notes · Part 4

Exercise: If the face fits

Exercise 4.3 - Font Collection

Exercise 4.3 - Font Collection Cont'

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With all the mock up designs I decided to have them totally plain and no colour. This is so to reflect the intentions of the message and audience intended only on the strength of the words and typography. This also made me see things clearly without getting distracted by colour and images.

  • A short story in a woman’s magazine entitled “I thought I loved him; now I’m not so sure”. The story is 1300 words long so you will need to identify a text font and a headline font.

Headline font chosen is French Script MT as the French represent love and romance. The font also conjures images of a handwriting style used in love letters. The text font I have chosen is Gill Sans MT as this is a clean san serif font which I believe is like what is used currently in magazines. The clean look will also make it easier to read as the story is 1300 words long.

  • An advertisement in a parish magazine asking for more helpers on the flower rota. The finished size is A6 landscape and the text reads: “Can you add that important artistic flourish to our church? We desperately need more volunteers to join the flower rota. If you can help or would like more information please contact Jennie”

For the headline font I used the font type Algerian because it has an old feeling to it. The font has a slight emboss look and its angular serif look also reminds me of the architecture found in a church/parish. For the main body of text I used the font Book Antique because it is clean serif font which resembles the font type found in old books.


  • A poster to advertise an after-school club for boys aged 13 – 14. The poster will be A3 size and the copy reads: “Bored? Feeling got at? Nowhere to go? Then why not come and join us on Tuesdays and Wednesdays after school in the Old Gym. We’ve got football, ping pong, table soccer, computers, Karate, cooking and lots more. All free just come along.”

I used the font Some Time Later for the headline font. I used this font on the first 3 questions because its bold and has an irregular look. It resembles a freehand style like graffiti found on a wall. For the main body I used the font Segoe Print as it resembles a freehand, script like font. The font design is something similar to how young people would write in their text books and/or found in their favourite comics.

  • Your friends’ engagement party. They want a flyer A5 size to send to their friends as if advertising a club night. The copy reads: “Mandy and Josh are finally going to do it…well almost!!!!! Come and join them on Friday 24 March from 8pm at the Golden Calf to celebrate their long awaited engagement… and yes lots of presents would be gratefully received particularly if we can drink them!!!!!

For the headline i used the font Remachine Script as it reminded me of a font style found on invitation cards. The font style has joint up letters so it gives off a personal feel as if someone wrote the heading. I like how the upper caps highlight the first letters in their names as it is their engagement. For the main body I used the font Pristine, it is slightly italic with style added to the desenders/ascenders. It also reminds me of a style found in wedding/engagement invitation cards.

I also used different fonts to change the feel of the various messages, some examples are below. I tried to create the opposite feeling of the message by only changing the font style. I feel some of the changes were drastic and prove that typography is very important.

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Notes · Part 4 · Research & Reflection

Research: Vernacular Typography


I have found it hard to find ‘vernacular typography’. Some of the examples are simple but effective like the typical fairground font used for the fun fair. This font is a standard design used for fair grounds and conjures images of candy floss and fun games. Using a typical font can help to reinforce an idea.

The Old Macdonald’s Farm leaflet used a simple serif font to represent an old style but retains a childlike quality due to the wobble found in the letters therefore reaching out to it’s intended audience.

Some of the other fonts used seemed crudely designed with bold fonts for the header. It seems like little thought was put into the typographic design.

Coursework · Notes · Part 4 · Research & Reflection

Research point 4.2

Research in Identifying Font

Other characters:

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Typography in Mini Undergraduate Prospectus 2018 (University of Bedfordshire)

My results using could not find a perfect match instead I was given the closest match (Linotype Univers Condensed) and 27 close matches. I think I may have answered some questions wrong due to me taking reference from the normal and bold font found in the book. I know think that these could be two different fonts even though they look identical. I was also unable to answer some questions because I did not have the letter required for reference.

I was surprised with the amount of questions asked to identify a typeface but it really made me realise the small intricacies that can change a font. At first it’s hard to distinguish between two fonts but when you look closely and understand what to look for then the differences can be seen. The small details like angle, serifs, straight leg or curve all make the difference.

Notes · Research & Reflection

Research 4.1

Typography used for Movie Posters

typography research movie font


General History:

  • Cave paintings = written communications
  • Sumerian =formal writing
  • Egyptians = hieroglyphs and symbols
  • Phoenicians = first alphabet
  • Greeks = full alphabet
  • Romans = first upper case letters

Type can represent and display emotion, country, origin, language etc. and the feelings it can evoke are endless.

ASSIGNMENT 3 · ASSIGNMENTS · Notes · Research & Reflection

Assignment 3: Colour Me

The brief (keywords highlighted)

To produce a poster (297mm x 420mm) that celebrates a colour of your choice. Choose a colour that has a meaning that you want to explore and celebrate. Think about what the colour you have chosen means both to you and to other people and create something that celebrates that meaning, for example you may choose a golden brown because you like real ale, a vivid green because of a particular landscape, green to celebrate Irish identity or the yellow sandstone of Bath’s architecture.


Work only with your chosen colour, its complementary colour and black and white. You can include text, collages, illustrations and photographs. Use black and white to help establish a range of tints and shades with your chosen colour. These limitations are to get you to work with colour thinking creatively about how to make a limited palette work for you.

This project is as much about visual dynamics and contrast as it is about creating something with meaning. Make full use of it to show off to your tutor all the skills and processes you have learnt so far.

You need to submit at least three variations of your poster as well as the finished artwork.

My colour

I want to explore the colour RED. It is one of my favourite colours and I believe can evoke feelings from both ends of the spectrum such as love and anger. I believe the colour red can create good contrast to images and help focus a single part to an image due to its vibrancy and association to warning signs and symbols. Red is a primary colour and I will use its complementary colour per the colour wheel and this is green.

The colour red represents many things to me. I see the colour red in the Bangladesh flag and representing the blood shed by my ancestors when they fought for their independence and freedom. Red to me represents the red sun and the warmth it gives. Red is the colour that many of my superheroes wear such as Superman, Red Ranger (Power Rangers), Dante (Devil May Cry),and  Ryu (Street Fighter) to name a few. Red is a bold and vibrant colour and could represent many things to other people. It can represent love or anger, and it can be used to attract or highlight something. No matter the colour of skin, all blood is red.

Red – word association

Heart, blood, devil, rose, apple, fire, strawberry, London Bus, London Telephone Box, red sun, red nose, red lips, red shoes, lady in red dress, anger, love, sexuality, heat, stop signs, attention signs, Royal dresses, traditional Asian bridal dress, Superhero costumes, red headband (Rambo), red jacket (Michael Jackson), highest arc in Rainbow, red in the financial world means a negative direction, Coke, Red bull, Red Cross, warning, danger, red light district.

The colour red is so iconic to our visual surroundings and I have included some examples below.


Research done on the following websites:

Videos watched

The Use of Red in Perfect Blue

What Does Wearing the Colour Red Mean? Study Finds Answers

The Matrix (1999) ~ The Woman In The Red Dress [1080p|HD]


Initial designs

Final Poster – 3 Variations

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Final Posterblood final

I decided to have my final poster to be abstract and to contain stark contrast. It has deep blacks and bright red which pops from being on a white background. The colour I chose to celebrate is red and so I tried to show fear, danger and violence in my design.

I think I accomplished this with creating an abstract design concealing the face and highlighting the blood and the colour red. I used blood to represent danger.  I wanted to make the blood seem real so causing a level of anxiety when looking at the image.

I also believe the abstract design causes a level on uneasiness as it resembles a Rorschach image and you can’t help but focus on the red gun. The colour red is used to highlight and bring attention to text and images in other designs so I chose to colour the gun entirely in red like a block shape and hopefully have the viewers’ attention diverted straight to the gun which is also a symbol of fear and danger.

This final design is very different from the original design and I subconsciously applied Occam’s razor. The design was simplified the more I reworked and refined the poster. I am very happy with the outcome of this poster.

Coursework · Notes · Part 3 · Research & Reflection

Exercise 3.5: Abstract Cities

I created a series of 10 abstract designs with blocks of subordinate, dominant and accent colours.

These designs are for the following cities: Madrid Malmo Managua Manchester Manhattan Marrakech Marseilles Melbourne Montreal Mumbai


Madrid – capital of Spain, third largest city in EU, third largest metropolitan area in the EU after London and Paris. Gran via is located in the city centre and is known as the Spanish Broadway.  This street is very busy with nightlife, theatre and grand architecture. Madrid is also home to the famous football club Real Madrid. The city contains modern infrastructure but has preserved the look of many historic buildings such as the restored Royal Theatre and Buen Retiro Park. Plaza de Cibeles is an iconic symbol for the city and is a complex of fountains and marble sculptures.



Malmo is the largest city and capital of Sweden and it is one of the first towns of Scandinavia to be industrialised. Almost half of the population is under 35 so it’s a young city. Malmo is surrounded by water and has oceanic climate giving it slightly warmer weather despite its northern location. Turning Torso is a famous residential skyscraper in Sweden which is located in Malmo. Opened in 2005, it is the first “twisting” tower. Oresund Bridge is the longest combined rail/road bridge in Europe and connects Malmo to Denmark.



This city is the capital of Nicaragua which is located in Central America. Nicaragua is a popular tourist destination because of its active volcanoes and warm tropical climate.  The indigenous people of Managua were initially conquered by the Spanish in the 16th century but now it is independent but the main language of the population remains Spanish.  Many native tribes remain. Managua is located on the south west shore of Lake Managua. Managua encountered a devastating earthquake in 1972.



Second most populated urban area in the UK. Port of Manchester links the city to the sea. It is also the world’s first Industrialised city.  Manchester was initially civilised by the Romans in 79AD. Manchester also has vibrant arts, theatrical and music scene. A wide variety of architecture is also present in Manchester.



It is a borough in New York City and one of the most densely populated. It is known as the cultural and financial capital of the world due to Wall Street and large stock exchanges being based there. It is located on a small island surrounded by other islands. Manhattan is in New York and originally the home of the World trade Centres (Twin Towers) until they were taken down in a terrorist act. New York is also home to the famous yellow taxis and Times Square.



Marrakech is an old fortified city packed with souks (vendors and their stalls). It has French and Arab culture due to its mixed history from Islam and French colony. It is a popular tourist destination in Africa. It is also located near the Atlas Mountains and many of the inhabitants of Marrakech are Berber Farmers. The buildings are coloured red and the weather can be hot. Jemaa el-Fnaa is a popular tourist attraction; it is a square courtyard with market stalls, colours, smells, spices and entertainers with African drums and snakes.



It is a city located in south France. It has the largest port for commerce in France and is popular tourist location due to its warm humid weather and beaches next to the Mediterranean Sea.



Capital of Australia.  Warm summers and cool winters.  Hoddle Grid – centre of business district. Financially and economically strong. Urban.



Canada. French speaking. Humid summer and windy , snowy winter. Factories, warehouses, some old buidlings, residential. Mount royal park, large green space.



Hot, busy, capital, Bombay,  colours, culture, Bollywood.