Research point 4.2

Research in Identifying Font

Other characters:

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Typography in Mini Undergraduate Prospectus 2018 (University of Bedfordshire)

My results using could not find a perfect match instead I was given the closest match (Linotype Univers Condensed) and 27 close matches. I think I may have answered some questions wrong due to me taking reference from the normal and bold font found in the book. I know think that these could be two different fonts even though they look identical. I was also unable to answer some questions because I did not have the letter required for reference.

I was surprised with the amount of questions asked to identify a typeface but it really made me realise the small intricacies that can change a font. At first it’s hard to distinguish between two fonts but when you look closely and understand what to look for then the differences can be seen. The small details like angle, serifs, straight leg or curve all make the difference.

Research 4.1

Typography used for Movie Posters

typography research movie font


General History:

  • Cave paintings = written communications
  • Sumerian =formal writing
  • Egyptians = hieroglyphs and symbols
  • Phoenicians = first alphabet
  • Greeks = full alphabet
  • Romans = first upper case letters

Type can represent and display emotion, country, origin, language etc. and the feelings it can evoke are endless.

Assignment 3: Colour Me

The brief (keywords highlighted)

To produce a poster (297mm x 420mm) that celebrates a colour of your choice. Choose a colour that has a meaning that you want to explore and celebrate. Think about what the colour you have chosen means both to you and to other people and create something that celebrates that meaning, for example you may choose a golden brown because you like real ale, a vivid green because of a particular landscape, green to celebrate Irish identity or the yellow sandstone of Bath’s architecture.


Work only with your chosen colour, its complementary colour and black and white. You can include text, collages, illustrations and photographs. Use black and white to help establish a range of tints and shades with your chosen colour. These limitations are to get you to work with colour thinking creatively about how to make a limited palette work for you.

This project is as much about visual dynamics and contrast as it is about creating something with meaning. Make full use of it to show off to your tutor all the skills and processes you have learnt so far.

You need to submit at least three variations of your poster as well as the finished artwork.

My colour

I want to explore the colour RED. It is one of my favourite colours and I believe can evoke feelings from both ends of the spectrum such as love and anger. I believe the colour red can create good contrast to images and help focus a single part to an image due to its vibrancy and association to warning signs and symbols. Red is a primary colour and I will use its complementary colour per the colour wheel and this is green.

The colour red represents many things to me. I see the colour red in the Bangladesh flag and representing the blood shed by my ancestors when they fought for their independence and freedom. Red to me represents the red sun and the warmth it gives. Red is the colour that many of my superheroes wear such as Superman, Red Ranger (Power Rangers), Dante (Devil May Cry),and  Ryu (Street Fighter) to name a few. Red is a bold and vibrant colour and could represent many things to other people. It can represent love or anger, and it can be used to attract or highlight something. No matter the colour of skin, all blood is red.

Red – word association

Heart, blood, devil, rose, apple, fire, strawberry, London Bus, London Telephone Box, red sun, red nose, red lips, red shoes, lady in red dress, anger, love, sexuality, heat, stop signs, attention signs, Royal dresses, traditional Asian bridal dress, Superhero costumes, red headband (Rambo), red jacket (Michael Jackson), highest arc in Rainbow, red in the financial world means a negative direction, Coke, Red bull, Red Cross, warning, danger, red light district.

The colour red is so iconic to our visual surroundings and I have included some examples below.


Research done on the following websites:

Videos watched

The Use of Red in Perfect Blue

What Does Wearing the Colour Red Mean? Study Finds Answers

The Matrix (1999) ~ The Woman In The Red Dress [1080p|HD]


Initial designs

Final Poster – 3 Variations

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Final Posterblood final

I decided to have my final poster to be abstract and to contain stark contrast. It has deep blacks and bright red which pops from being on a white background. The colour I chose to celebrate is red and so I tried to show fear, danger and violence in my design.

I think I accomplished this with creating an abstract design concealing the face and highlighting the blood and the colour red. I used blood to represent danger.  I wanted to make the blood seem real so causing a level of anxiety when looking at the image.

I also believe the abstract design causes a level on uneasiness as it resembles a Rorschach image and you can’t help but focus on the red gun. The colour red is used to highlight and bring attention to text and images in other designs so I chose to colour the gun entirely in red like a block shape and hopefully have the viewers’ attention diverted straight to the gun which is also a symbol of fear and danger.

This final design is very different from the original design and I subconsciously applied Occam’s razor. The design was simplified the more I reworked and refined the poster. I am very happy with the outcome of this poster.

Exercise 3.5: Abstract Cities

I created a series of 10 abstract designs with blocks of subordinate, dominant and accent colours.

These designs are for the following cities: Madrid Malmo Managua Manchester Manhattan Marrakech Marseilles Melbourne Montreal Mumbai


Madrid – capital of Spain, third largest city in EU, third largest metropolitan area in the EU after London and Paris. Gran via is located in the city centre and is known as the Spanish Broadway.  This street is very busy with nightlife, theatre and grand architecture. Madrid is also home to the famous football club Real Madrid. The city contains modern infrastructure but has preserved the look of many historic buildings such as the restored Royal Theatre and Buen Retiro Park. Plaza de Cibeles is an iconic symbol for the city and is a complex of fountains and marble sculptures.



Malmo is the largest city and capital of Sweden and it is one of the first towns of Scandinavia to be industrialised. Almost half of the population is under 35 so it’s a young city. Malmo is surrounded by water and has oceanic climate giving it slightly warmer weather despite its northern location. Turning Torso is a famous residential skyscraper in Sweden which is located in Malmo. Opened in 2005, it is the first “twisting” tower. Oresund Bridge is the longest combined rail/road bridge in Europe and connects Malmo to Denmark.



This city is the capital of Nicaragua which is located in Central America. Nicaragua is a popular tourist destination because of its active volcanoes and warm tropical climate.  The indigenous people of Managua were initially conquered by the Spanish in the 16th century but now it is independent but the main language of the population remains Spanish.  Many native tribes remain. Managua is located on the south west shore of Lake Managua. Managua encountered a devastating earthquake in 1972.



Second most populated urban area in the UK. Port of Manchester links the city to the sea. It is also the world’s first Industrialised city.  Manchester was initially civilised by the Romans in 79AD. Manchester also has vibrant arts, theatrical and music scene. A wide variety of architecture is also present in Manchester.



It is a borough in New York City and one of the most densely populated. It is known as the cultural and financial capital of the world due to Wall Street and large stock exchanges being based there. It is located on a small island surrounded by other islands. Manhattan is in New York and originally the home of the World trade Centres (Twin Towers) until they were taken down in a terrorist act. New York is also home to the famous yellow taxis and Times Square.



Marrakech is an old fortified city packed with souks (vendors and their stalls). It has French and Arab culture due to its mixed history from Islam and French colony. It is a popular tourist destination in Africa. It is also located near the Atlas Mountains and many of the inhabitants of Marrakech are Berber Farmers. The buildings are coloured red and the weather can be hot. Jemaa el-Fnaa is a popular tourist attraction; it is a square courtyard with market stalls, colours, smells, spices and entertainers with African drums and snakes.



It is a city located in south France. It has the largest port for commerce in France and is popular tourist location due to its warm humid weather and beaches next to the Mediterranean Sea.



Capital of Australia.  Warm summers and cool winters.  Hoddle Grid – centre of business district. Financially and economically strong. Urban.



Canada. French speaking. Humid summer and windy , snowy winter. Factories, warehouses, some old buidlings, residential. Mount royal park, large green space.



Hot, busy, capital, Bombay,  colours, culture, Bollywood.


Research Point 3.2

When I go back and look at my visual diary I realise that my eyes travel from the top or centre of the images, right to left and then towards the bottom. I am always attracted to a face, eyes, or the part of the image that contains sharp colour contrast. I am also aware of the rule of thirds and how white space can help focus a single part of the image. I will try to implement this into my own designs to create visual dynamics.

Exercise 3.1: Visual Diary

When I look at the images I have collected I can see a trend in images that contain character design and creative visual imagery. I like imagery with a strong contrast in colours or a darker colour palette. I enjoy drawing and since young I have been designing and drawing cartoon characters and so because of this I think I appreciate character artwork more than landscape or abstract.

I enjoy creativity in design and clever composition. I enjoy collecting movie posters and fan made artwork. I am very much influenced by the media I consume such as Hollywood and Japanese anime and this is reflected in the images I have collected. I was born in the 80s and brought up in the 90s and these years also play a big part in my designs and the artwork that resonate the most with me. I am open minded and can enjoy art and design from various cultures, genres and sub genres.

You can find the images I have collected over the web on the link below.

PART 3: Visual Language – research point 1

Research – Yoshitomo Nara

I have looked at the work of Yoshitomo Nara based on recommendation. To me his art based on children are subtly unnerving maybe because of my fear of the movie Children of the Corn (1984). I like his artwork especially the artwork linked below. It is a simple yet effective piece of design. It reminds me of a passport photo of a child staying still, looking forward and unable to smile so to meet the requirements of a passport photo. This girl seems to be a prominent figure in his drawings or little girls of a similar nature, short hair, wide eyed and big foreheads.

I notice this image has perfect symmetry and it seems that it’s a half a child with a mirror reflection representing the other half and this creates an unusual gap size between her eyes. The eyes are the centre piece to this design. The girl has very big dark eyes and they seem to portray sadness. The eyes are also very wide apart making the girl look unnatural which adds to the weirdness. She has a big forehead and with the blank stare it makes me think she has psychic powers. The nose on the girl is represented as two dots and again this makes the girl look weird as she seems more like a snake then a human. The colours used are earthy colours and this also gives of a feeling of gloom. To me this girl represents a sad orphan but I’m sure it meant something else for Yoshitomo Nara as this image is named Cosmic Girl Eyes Open but art like this can be open to interpretation and this is mine.

Cosmic Girl Eyes Open, 2008

SBI Art Auction Co., Ltd.

Research – David Shrigley

Through recommendation I am looking at the work of David Shrigley on his official website. I am looking at his work to be inspired to loosen my drawing technique. I can see that his drawings are using either pastel colours or black ink on white paper. They remind me of the sketches and doodles I did in school with a pen.

His drawings have people and animals with loosely defined limbs, and white eyes (no pupil or iris). The drawings seem intentionally crude and the men he draws are normally nude with weird facial features and elongated noses.

His drawings seem to be childlike but sinister at the same time. He has a drawing of an oversized spider standing over a nude man who is laying down (fig 1)and then he also has a drawing of a man smiling with glee as he holds a torn leg from a spider (fig 2).


Fig 1 – David Shrigley, title unknown (Source – – 2013)



Fig 2 – David Shrigley, title unknown (Source – – 2013)


Children of the Corn (1984) Initial release: 9 March 1984 (USA), Director: Fritz Kiersch, Story by: Stephen King

List of Figures

Fig 1 – David Shrigley (drawing from 2013), title unknown – retrieved on Jan 2017 from

Fig 2 – David Shrigley (drawing from 2013), title unknown – retrieved on Jan 2017 from