Coursework · Part 2 · Uncategorized

Exercise: Point of sale display

When thinking about this design, I wanted to keep the fruit and veg bright and colourful like the photos I took of the fruit and veg in my kitchen. I analysed the brief and understood from it that the display needs to be seen from across the road and through the shop window also that the primary audience would be parents and children. Using Occam’s razor I chose to have only 1 central image of a single fruit or veg and a couple of bold descriptive words to stimulate the taste buds. I used colours you would associate with fruit and vegetables and stimulate hunger like the colour orange. I left the background white so the central image pops from the display. I chose an iconic fruit and vegetable to be centre stage but I also chose these as they do not need any preparation to eat and could be brought by a parent to give to a child immediately. From the previous task I learnt that I did not want to many words to messy the design and I wanted the design to be clear and dynamic.

I decided to use Illustrator to create vector images. This meant my illustrations could be enlarged without losing any quality or becoming pixellated. Also I drew my illustrations with bold bright colours and a black border to give it a child friendly cartoon feel because in the brief it described this shop is on route to a primary school so hopefully catching the attention of children. I think I included enough information and this should be enough to attract customers to the store to buy fruit and vegetables. One thing I did consider was to include in the design the words sale or deal because when I walk through my town centre all the shops always have a sale going on and its advertised well. I eventually decided not to include the words sale/bargain/deal because I thought it would cheapen the desire to eat fresh new fruit and veg thus taking away the appeal to come into this store.



Coursework · Notes · Part 2 · Research & Reflection · Uncategorized

Ideas/sketches for Fruit & Veg POS


I considered cartoon fruit and veg characters but then I realised by giving the fruit and veg cute faces would make them appeal to only children and not so appetising for adults to eat. I also considered using the theme of the food being healthy, “5-a-day” and “keep the doctor away” but I believe it would look too busy from across the street in someones peripheral vision.

Coursework · Part 2 · Uncategorized

Exercise: Too much or not enough information

Ideas for event

Too much.xmas-at-stockwood-poster

Too little.xmas-at-stockwood-clean


For my poster design I got feedback from my wife and daughter. My daughter told me I needed to keep Elsa in the design. My daughter asked questions around the words bubble disco and magic. She made me aware that this is what attracted her most to the picture and by looking at her face it’s what intrigued her the most. My Wife made me aware that the cost should be on the final poster or she would not consider calling the box office if she saw an event without the cost stated. I kept my final poster simple with only enough design to attract a passer-by and just enough information to point them in the right direction including how much, when and where this event will be. It was nice getting feedback in person and an instant reaction from them as they would be the target audience for such an event.

Coursework · Notes · Part 2 · Research & Reflection · Uncategorized

Exercise 2.3: Visualising your ideas

Design a leaflet to attract people to volunteer for a task.

How to distribute leaflet: I would hand the leaflets out as I believe having a person behind the leaflet and making the voluntary task personal makes the task have an emotional connection. I think delivering it in the post would mean the leaflet would get thrown in the bin with the rest of the junk mail that comes through post.

Design: If there was an opportunity for a stall, I would consider making the leaflets designed so they could stand up and not just lay flat so to attract passers-by. I would consider making the leaflets using a simple origami technique which would have a large face to display the central message that I am trying to communicate. I considered a standing scroll design but even though it literally stood out, there wasn’t enough initial space to communicate a message and the message could only be communicated once the scroll had interaction and opened to its full spread.

Ideas into visual: I started off sketching and researching common leaflet designs. Initially due to the bombardment of normal leaflet designs that surround me I started with standard folded leaflet designs. I tried to think out of the box and then moved onto the scroll design and finally ended with an origami design. This was due to physically having the scroll leaflet in front of me and seeing that it was not very useful in communicating an initial message. Having a prototype and physical make of my leaflet was good as I could see how practical it would be for someone to hold and read. Working in 3D space gave me the opportunity to see all angles and consider how it would work in the real world.

My finale idea is a simple origami polo neck t-shirt. It stands out in a crowd of normal looking leaflets, also the t-shirt could be part of the message and represent clothing for the poor. Some charity and voluntary organisations have t-shirts to show that they are part of that charity so this leaflet could be a miniature version of it. The leaflet also has a large front facing area for an eye-catching design or message unlike complex origami designs. This design can also be opened as it is folded and so more information can be on the inside like a traditional leaflet. I used the site origami resource centre ( for instructions on how to build this origami design.

Coursework · Part 2 · Uncategorized

Exercise 2.2: Book Cover Design

These are my final designs for the 3 book set from HG Wells. I made it so that the cover only contained a single image surrounded by white space thus creating a modern and contemporary look. The font I created was thin and long and this helped with creating a contemporary feel. The image I chose for each book is simple yet iconic to represent the title thus attracting and creating instant recognition. The layout of all 3 book covers are the same to create the sense that they are part of a set and from the same author. I have kept the word H.G Wells prominant near the top seprate from any distraction. All the images are to the left and all the text is to the right with the title overlapping the image and this creates order with a little visual tension. I have also created visual tension in the design by having the imaginary image box larger than the text box. I also used the same font type and sizes to create unity between the books. All the boooks also shared the same colour scheme.


Coursework · Notes · Part 2 · Research & Reflection · Uncategorized

Book Cover Design Sketches & Mind Map

hg-wells-ideas-and-sketchesTo create a set I envisioned the 3 books to have the ability to create 1 large image when stuck beside one another like a jigsaw puzzle.

hg-wells-mind-mapMind Map on science fiction.

the-war-of-the-worlds-book-cover-first-attemptMy first attempt of creating a book cover. My wife said it looked too old-fashioned. The brief did say it wanted a contemporary look and so after some more research I believe I know how to fix it. I believe contemporary book covers normally have a thinner font for the title and the designs are more simple yet striking, this will be reflected in my final design.

Coursework · Notes · Part 2 · Research & Reflection · Uncategorized

Visual Research Book Cover Design

All my online visual research can be found on and this contains the links to the original source for these images.

I can see that the a giant 3 legged robotic monster is normally the focus for HG Wells The War of the Worlds book covers. The Invisible Man cover always has the main centre point on the Invisible man himself, direct and to the point. The Time Machine book covers have a mechanical feel to them including circular shapes. Also the word HG Wells is very prominent sometimes even the font size being bigger than the title and I believe this is because the author is the draw for many readers. I will use these to help me with my designs.